01Editorial
Shape your market knowledge and our local research into stories relevant to your audience.
Relevant local stories.
Done-for-you local media · For real estate teams
Your entirelocal media team.
We turn your property expertise and local discoveries into a branded newsletter and social content, keeping past clients and future buyers connected to your agency.
Your knowledge. Our local research. Your media brand.
The real estate media gap
Your business is
full of stories.
Every week, your team sees things worth talking about. The moments that make a market feel local.
Most of it disappears into the day.
We turn it into something people can
see, read and remember.
BUILT AROUND YOUR MARKET
Your market.
Your point of view.
Your recurring local publication.A reason to stay connected.
From your knowledge to your audience
Your knowledge.
A local media brand.
You share your insights and the properties you want featured. We add local research, create your newsletter and adapt selected stories for social media.
YOUR KNOWLEDGE
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What you see, know and recommend.
Plus
What’s happening locally
News, events & neighborhood stories.
Localesta
Research. Create. Get approval.
THE CENTER OF YOUR MEDIA BRANDYour local
Your local
publication.
Your recurring newsletter.
Published under your brand.
TAKE THE STORIES FURTHER
Email
Your branded newsletter, sent to your client mailing list.
Social
Selected stories adapted and published on Instagram and Facebook.
LinkedIn
Additional distribution, when included in your scope.
Print
Optional local guides and printed editions.
Your input + our local research → your approval → email and social publishing.
A simpler way to contribute
Just send
it to us.
You don’t have to become a content creator.
Send a voice note, photo, property link or idea. We research, write and design the content, then send it to your team for approval before publishing.
Voice notePhotoLinkThought
Localestaonline
WHATSAPP0:32
Noticed something interesting in our area…
nowGot it. We’ll add the local context and send a draft for your approval.
Localesta · nowYour media department
One team.
One system.
We handle the research, writing, design and publishing that keep your agency showing up consistently. Your team contributes local knowledge and approves the content.
Your media department
From the first insight to the next conversation.
0102Content
Write and design your branded newsletter, then adapt selected features into social posts.
Newsletter and social content.
03Distribution
Send the newsletter to your client mailing list and publish approved social content.
Approved content, published.
04Client relationships
Keep past clients and previous enquiries connected, with clear opportunities to reply, explore a property or speak with your team.
Stay familiar, over time.From your market to your audience
How it works
FROM PLAN TO PUBLISHING01 / 04
Start with your area and audience.
We learn what you already do and agree on how Localesta can support your team.
We learn your area, audience and existing marketing, then agree on the content and publishing plan.
FROM PLAN TO PUBLISHING02 / 04
Created for your brand. Approved by you.
We research, write and design the newsletter and social content, then send drafts to your team.
Your insights and our local research become a branded newsletter and social content, ready for your approval.
FROM PLAN TO PUBLISHING03 / 04
Reach the people who want to hear from you.
Your newsletter goes to your client mailing list. Approved stories appear on Instagram and Facebook, with additional channels agreed separately.
Approved editions reach your client mailing list, while selected stories are published across your agreed social channels.
FROM PLAN TO PUBLISHING04 / 04
Learn from every edition.
Engagement helps us improve the content. Enquiries and client feedback help us understand what prompts a conversation.
We review engagement and enquiries where trackable, then use what we learn to improve the next edition.
Our own publication
We built the
playbook ourselves.
We built Kas Vilniuje, our own local publication in Vilnius, organically from scratch in five months. We now bring that experience in local research, publishing and social distribution to real estate teams.
Visit Kas Vilniuje
Built organically in Vilnius · 600,000+ residents
Kas Vilniuje
Newsletters. Local stories.
Social distribution.
- Active newsletter readers
- 7,000+
- Social followers
- 30,000+
- Social views · last 90 days
- 4.5M+
- Average newsletter open rate
- 63%+
Book a call
See what Localesta could look like in your market.
Tell us about your agency and the area you cover. We’ll arrange a conversation about your current marketing and where Localesta could help.
Already have a newsletter or someone managing your socials? We can support the parts you need help with and work alongside your existing team.